Effective social media use needs to increase
Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively. HBR Survey: http://hbr.org/web/slideshows/social-media-what-most-companies-dont-know/2-slide
Commentary
Just because we have usage does not mean that we have effective usage. What would make for effective usage to enhance and increase employee engagement through the use of social media?
David Zinger is a global employee engagement expert who uses the Pyramid of Employee Engagement to help organizations and individuals achieve full engagement.
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