Leverage Stories to Heighten Employee Engagement
What? Peter Guber wrote, Tell to Win, loaded with stories to connect and persuade others with the hidden power of story. Stories are a powerful way to communicate the importance of engagement for employees and organizations.
Why? Our brains engage well with stories and stories are often more powerful than data dumps to change behavior. For employees to fully engage, employees must feel that they are part of the story. A purposeful story is a call to action.
How? Guber offers a plethora of stories to demonstrate how we use stories and on page 37 he offers the following story process:
- Craft the beginning to shine the light on your challenge or problem.
- Shape the middle around the struggle to meet that challenge
- End with a resolution that ignites in the listener your call to action
Now What? Read Guber’s Tell to Win and watch the video below on Your Story Matters:
Click here to view the video on YouTube if the video does not load in this window.
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David Zinger has taught 3 day courses for the University of Manitoba on the Power of Story. David works with organizations and individuals to improve employee engagement. His speaking, writing, coaching, and consulting focus on helping organizations and individuals increase employee engagement by 20%. David founded the 3575 member Employee Engagement Network. The network is striving to increase employee engagement 20% by 2020.
Contact David today to increase engagement where you work. (Email: firstname.lastname@example.org / Phone 204 254 2130 / Website: www.davidzinger.com)