In April 2014, I personally defined employee engagement as: good work done well with others every day.

I wanted to make engagement both simple and good. I am delighted to see CIPD, the leading work organization in the UK spearhead a strong focus on good work. Here is a wonderful short video by Chief Executive Peter Cheese launching CIPD’s Manifesto for Work 2017, underlining the fundamental importance of good work:

Here is a snippet from this short video:

Work can and should be a force for good. It should be good for individuals, good for organizations, and therefore also good for economies and wider societies. Good work should be purposeful and meaningful. It should be inclusive and it should be fair.

David Zinger is a Canadian employee engagement speaker, educator, and consultant who works on engagement around the world.