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Employee Engagement: 7 Qualities to Engage Successfully With Social Media

Reflections from a 10 year veteran of social media.

Bees on Keys

The picture above is of a computer I placed in a beehive. My most experimental involvement in social media was to put a live computer in a beehive connected to Twitter. You can read what the honeybees taught me in a wonderful free e-book: Waggle: 39 Ways to Improve Human Organizations, Work, and Engagement.

I celebrated 10 years of engagement with social media on Saturday October 4. I wrote a nice post on LinkedIn on 10 lessons from 10 years. I encourage you to go read it, a nice short piece. In this post I want to outline 7 qualities that will help you engage successfully in social media.

Discern. There is a diffusion of social media updates and sites. Learn to discern so that you don’t get lost in the flurry of continual social information.

Specialize. I focus on employee engagement. You know what you are going to get when you read my material.

Contribute. Ask not what social media can do for you, ask yourself what you can do for social media.

Experiment. Try things out, get a feel for it before you dismiss it or abandon it.

Play. Have some fun with this medium and visit the edges of your knowledge.

Engage. Stick with it and good things will happen.

Enjoy. Enjoy what you have done and be proud of what you contribute.

David Zinger is an employee engagement speaker and expert who has worked with social media for 10 years to enhance and enliven his contributions to employee engagement.

Employee Engagement Friday Factoid #14: Effective Use of Social Media

Effective social media use needs to increase

Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively. HBR Survey:


Just because we have usage does not mean that we have effective usage. What would make for effective usage to enhance and increase employee engagement through the use of social media?

David Zinger is a global employee engagement expert who uses the Pyramid of Employee Engagement to help organizations and individuals achieve full engagement.


Employee Engagement Friday Factoid #8: Social Media Wasteland

Zinger Friday Factoid #8: Employee Social Media Wasteland?

Each social media user, according to costs their company $4452.00 every year. (


When it comes to social media in an organization it is good to have an open mind but not so open that your brains fall out. I like this factoid because it makes us think about the potential waste and drain to an organization because of employee involvement in social media. On the other hand social media can be a brilliant tool to enhance results, performance, interpersonal connection, and recognition. What do we need to do to ensure that social media is a contributor not a cost?

David Zinger is a global employee engagement expert who uses the Pyramid of Employee Engagement to help organizations and individuals achieve full engagement.

Engage A Live Hive Today (Wednesday June 27- from 9 to 10 CDT)

Think Different Inside the Hive

Engage the connection between social media and a living social beehive.

Today between 9 and 10 CDT, I will be putting a computer live inside a beehive. The hive is located near Starbuck Manitoba and belongs to an extraordinary beekeeper, Phil Veldhuis. The computer screen will be turned on to a Twitter page set for #orgbee. I would appreciate if you would send a tweet between 9 and 10 with the hashtag #orgbee. Your tweet will show up live in the hive, not sure the bees will read it but each tweet will result in a donation to honey bee health.

I believe we can learn much about engagement, work, and community from honeybees and it would be good to also give back to them for what they can teach us. During the next 12 months this blog will have a series of articles exploring the connections and learning between employee engagement, work, organizations, community, and social media.

Please take one small action. If you use twitter, tweet the bees between 9 and 10 CDT with the hashtag: #orgbee

If you don’t have a twitter account you can also leave a comment here.

To get a taste of what is going on watch this short one minute video from last year. If the video does not open in your window, click here.

Engage the Hive with David Zinger from David Zinger on Vimeo.