The Pathway to Personal Branding
…
Are you branded?
Painted and tainted by marketing mavens.
Packaged like a box of Tide
Until soap stings your eyes
…
Can you be a personal brand without
a logo
a swoosh
a blog
a tweet
or a tightly rehearsed 30 second elevator speech?
…
Would you ever want to be stuck
in an elevator
sealed in as the door closes
and your 13-floor traveling companion
regales you with their pithy elevator speech
when all you asked was,
“what floor?”
…
My father, the irreverent CPR railroad executive
offered me his leadership legacy:
“Son in life you are going to fart, fumble, fall and fail.
You can’t avoid it, you might as well get used to it.”
…
Does your brand embrace your 4 F’s?
To fart
To fumble
To fall
To fail
…
Without our vulnerability to be sliced by paper cuts
we become nothing more than a box of Tide
Squeaky clean
Far too soapy
Used up after just one rinse.
…
~ A tidy poem by David Zinger
