Working Poem…An Ode to Personal Branding
The Pathway to Personal Branding
…
Are you branded?
Painted and tainted by marketing mavens.
Packaged like a box of Tide
Until soap stings your eyes
…
Can you be a personal brand without
a logo
a swoosh
a blog
a tweet
or a tightly rehearsed 30 second elevator speech?
…
Would you ever want to be stuck
in an elevator
sealed in as the door closes
and your 13-floor traveling companion
regales you with their pithy elevator speech
when all you asked was,
“what floor?”
…
My father, the irreverent CPR railroad executive
offered me his leadership legacy:
“Son in life you are going to fart, fumble, fall and fail.
You can’t avoid it, you might as well get used to it.”
…
Does your brand embrace your 4 F’s?
To fart
To fumble
To fall
To fail
…
Without our vulnerability to be sliced by paper cuts
we become nothing more than a box of Tide
Squeaky clean
Far too soapy
Used up after just one rinse.
…
~ A tidy poem by David Zinger
David Zinger's 20/20 vision is to foster a 20% global increase in employee engagement by the year 2020. Join him in this quest to enhance engagement for the benefit of all as low levels of engagement are bad for employees, organizations, customers, and the economy.
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Check out what others are saying about this post...[...] and also what helps us participate authentically. Here’s a snippet of David’s poem… go to his Employee Engagement Zingers page for the rest. And, be sure to check out the Employee Engagement Network on [...]