I believe we should be attuned to authentic happiness.
I was flying home when I saw this ad in the in flight magazine. It just did not seem authentic to me. It seemed more manipulative to pair my liking of a tennis player with a coffee maker.
How about you? Does this percolate authenticity for you?
Hi Dave,
No, it’s not authentic–it looks like Roger was “photoshopped” into the background of the picture, as a start. I do like Roger as a tennis player, but somehow I don’t see what espresso or capuccino has to do with “authenticity”–unless the maker is going to send me to Tuscany, of course 🙂
I think advertising in general cannot be authentic. It is presented in a way to purposefully manipulate, nothing more. Of course there are exceptions to that, but that is generally what the purpose of advertising is. If it was simply informative or by example, it wouldn’t be as effective. Therefore, it’s manipulative, not authentic.