Extending Your Brand to Employees Conference
I will be presenting a session at the 2011 Extending Your Brand to Employees Conference June 16-17, at The Westin New York at Times Square, NY. The conference will examine the connections between employees and brands. The branding and engagement perspective fits very well within the Zinger Model of Employee Engagement:
Esteem Organization
The session I will present is: Authentic Buzz: A Holistic Approach to Engaging Employees to Live Your Brand. Here is a description of the session:
True engagement means being connected to our: work, customers, co-workers, community, well-being, career, and brand. We must connect employees to our brand while our brand, in turn, connects to employees. David will explore six action insights to strengthen the employee-brand connection:
- Contribution is the glue of branding
- Engagement is not an extra, it changes our work and ways of branding
- Engagement levels leadership and creates branding democracy
- Small is the new significant in branding and engagement
- Branding communication is conversation not copy
- Work and brands co-create together to build relationships and achieve results
Other presentations at the Conference Board conference include:
- The Brand – Culture Connection at The Cleveland Clinic
- Starbucks’ Renewal: How the Retailer is Responding to Uncertain Business Conditions by Leveraging and Shifting its Culture
- The Employee-Customer Profit Chain at JetBlue
- Harnessing Today’s Increasingly Transparent World to Protect and Enhance Your Brand
- Recruiting: Leveraging your Employer Brand and Building Talent Communities
- Rebranding a Technology Giant: How Cisco got 60K+ Employees on Board
- How the Nation’s 28th Largest Employer Has Become an Employer of Choice
- Aligning Brands: External, Recruiting and Internal
- Engaging Employees Experientially: Successfully Executing the Convergys Strategy
- Linking Employee Recognition to Brand Behavior to Business Results
- Stimulating Innovation, Employee Engagement and Customer Satisfaction through Social Media
- Achieving the Status of “Best Company to Work For”
- Delivering the Experiences Your Customers Want Most
- The New “Power Couple”
$300 Discount. Click here or on the banner at the top of the page to learn more about the conference. The Conference Board has generously offered a discount if you learned about the conference here. Enter the code CB1 into the discount section of the registration form for the discount.
Over the next 3 months look for further elaboration on my session and tidbits from other presenters.
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David Zinger believes in brand new ways of looking at employee engagement. David works with organizations and individuals to improve employee engagement. His speaking, writing, coaching, and consulting focus on helping organizations and individuals increase employee engagement by 20%. David founded the 3550 member Employee Engagement Network. The network is striving to increase employee engagement 20% by 2020.
Contact David today to increase engagement where you work. (Email: dzinger@shaw.ca / Phone 204 254 2130 / Website: www.davidzinger.com)
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