Can you imagine co-creating engagement in your workplace?
Jennifer Rice defines co-creation as: “an open, ongoing collaboration between employees and customers to define and create products, services, experiences, ideas and information.”
Co-creation is often a collaboration between employees and customers. Co-creation is a pathway to fuller employee engagement where the organization, management, and employees work (and play) together to create a full engagement picture on the canvas of work?
James Cherkoff and Johnnie Moore completed a manifesto on co-creation rules this December at Change This. The “Change This” site is producing extraordinary manifestos on a wide range of very helpful topics.
Apply these 17 rules for co-creation and engagement:
- Yes, and
- Make an offer
- Set the scene
- Make your customers look good
- Create opportunity
- Understand the environment
- Work at it
- Love the 1%ers
- Get vernacular
- Make mistakes
- Lower barriers
- Let the mess show
- Share your secrets
- Be changed
- Show the humanity
- There are no rules
1. Click here to read more about Cherkoff and Moore’s co-creation rules. Determine how you can apply these rules to employee engagement.
2. Select the top 5 rules that have the most leverage to engage everyone in working at creating a co-engaged workplace.
Technorati Tags : co-creation, Zinger, employee engagement
Eileen Chadnick says
David – what great post! It particularly resonated with me because I take improv classes at Second City. Many of these tips are classic improv rules. I especially love the “yes and”. It works in all contexts (work and personal) and makes for much more appreciative and collaborative relationships. I will be posting at some point about some of the things I do in improv that work well at the office.
You are up to some great stuff here! Glad we crossed blog paths:)
I do think improv is a great lens to look at work and working together. My very first post on this blog was inspired by Patricia Madsen’s book Improv Wisdom. I think it is a great improv book. I felt honored that she was the first person to comment on this blog. http://davidzinger.wordpress.com/2006/09/14/welcome-start-anywhere/#comments
If you liked the manifesto is has now been posted as a Wiki that facilitates a co-creation of the author’s thoughts. Check it out at: