One of the keys of employee engagement is to foster community and relationships.
Craft strategy. To achieve results we need to craft a strategy to get there. How will we get those results and does everyone know the organization’s intentions and plans? Is our strategy engaging and will we have high enough employee engagement to fulfill the strategy?
I am pleased to offer this wonderful post by Danny Brown, Why It’s All About Community.
I love his statement, “Community is everything. Community is you.” I encourage you to think about Danny’s writing in the context of employee engagement and how we CARE (Connect, Authenticity, Recognize, and Engage) with community to produce results.
Community is a big thing for me. I talk about it a lot. I show my clients the value of community and social equity.
My 12for12k project is all about bringing the global community together for one overreaching goal. Heck, my blog tagline is “Community; Connection; Conversation”.
So, yes, community is a big thing for me.
Why? Why do I concentrate on community, as opposed to other “magical” words like ROI, returns, end percentages, profit margins and endless other affiliations to the normal business world? After all, for many it’s just a fad; another part of the social media hype.
Simple. Community is everything. Community is you. Here’s why.
This past week, the mother of all storms (for where I live, anyway) hit, and hit with a vengeance. Our patio was a pool, our front porch was just as bad, and our basement was flooding like Niagara Falls. But you know what stood out about the whole experience? Community.
On Twitter, people I haven’t met (yet) had heard about the storm and reached out to check in on my welfare. Both Dave Folkens and Shannon Boudjema tweeted and asked if I was alright. Never met either of them physically, but they heard one of their community members was having issues and reached out.
Then there’s my neighbours. I’ve spoken with them a few times since we moved in, but it’s been more pleasant conversation than anything else. But, as soon as the storm hit and my wife went to them to ask for emergency numbers for our property management team, they were right over. Heck, my next door neighbour Chris forgave his beer mood and jumped over the fence in just his shorts to help me pump the flood water out from my water well.
That’s community. That’s sharing experiences. That’s being there for no other reason than someone needs help.
Now. Imagine you’re a business owner. Or a blogger. Or simply someone that needs help to make something happen. Imagine how a community you’ve built around you (or you’re part of) can help you share something you need to expose to a wider audience.
Imagine a blogger evangelizing about you because you’ve made a connection and there’s trust there. Imagine a customer buying your stuff because you communicate with them. Imagine a shareholder sticking with you as opposed to jumping ship, because they’re part of your dream.
That’s community. That’s building something. That’s change right there.
Still think community is just a dirty word for the latest social media fad?
Danny Brown is a wonderful writer and I encourage you to visit his blog focused on community / connection / conversation. You should be reading him and start doing this by clicking here.
Danny Brown says
Hi there David,
First, thank you for both the kind words and sharing with your readers, I really appreciate it.
It’s funny, but community often seems to be forgotten by employers. There are some amazing companies doing tremendous stuff, and with excellent employee benefits, etc. But they still seem to forget the real people skill, and that’s community-building. Make work fell like a “playground”, almost. Be real friends. Most people will go through hell and high water for friends – how many would do the same for “just their boss”?
It’s getting better, but we still have a ways to go. Thankfully folks like your good self are helping to change the mindsets – we just need more like you.
David Zinger says
And you are doing such a good job with community, connection, and communication.
Val Kinjerski says
Thank you for posting this key message. In my own research, I found that a “sense of community” was one of the four factors of spirit at work (that sense that our work is engaging, fulfilling and that we feel like we are making a difference). When we feel like we belong at work, that we are part of something larger than self and that we share a common purpose with our colleagues, everything changes . . . for the employee and the employer.
David Zinger says
I like your 4 for spirit at work.
Community is growing in importance on a daily basis in the workplace.