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You are here: Home / Employee Engagement / Employee Engagement is Retention

Employee Engagement is Retention

April 9, 2008 by David Zinger 3 Comments

Employee engagement is the answer not an issue.

According to research released from TalentKeepers Inc, 81 per cent of business executives consider employee retention as a top priority. One year ago the firgure was only 41 per cent.

In the mad scramble to determine how to retain people don’t overlook employee engagement.

Often employee engagement is seen as another priority for organizations but in the case of retention it can be seen as a solution.

retention pond

When we foster authentic engagement, employees are contributing more to the organization, they are deriving more satisfaction from their work, they feel vital to the organization, and they are connected to co-workers, managers, and leaders.

The old retention statement about the workplace was: that employees join organizations and leave managers or leaders.

I believe that when we engage workers meaningfully in their work they will experience stronger ties to the organization.

We do not need to build a retaining wall we need to cement the bonds of employees with their work, their managers, their leaders, their organization, and their customers. This may be a daunting challenge, but when it is achieved, I believe the issues or retention will melt away.

Photo Credit: retention pond by http://flickr.com/photos/elisfanclub/288278582/

Filed Under: Employee Engagement

Comments

  1. Ken Milloy says

    April 11, 2008 at 8:50 am

    David – you are bamg on with this post – engagement truly is retention and attraction. I am speaking this morning to a group of municipal engineers on this very topic – how do we attract and retain in the changing world of work – my message will be a simple one – build a workplace that is truly engaging and your ability to keep and get those you want on the team will increase significantly! Cheers, Ken

  2. David Zinger says

    April 12, 2008 at 7:04 am

    Ken,
    A simple message indeed but a challenge sometimes for people to accept than to act on this.
    David

  3. Mark - Productivity501 says

    April 15, 2008 at 10:18 pm

    Interesting statistic. You would think that if the economy was taking a dive, executives would consider it easier to retain talent so there would be less people concerned about it.

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David Zinger

Email: david@davidzinger.com
Phone 204 254 2130

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