Engage-5 with Zane Safrit

Engage 5 is a weekly feature of Employee Engagement Zingers. Engage-5 asks leading thinkers, writers, consultants, and others involved in employee engagement to complete 5 sentences.

Read Zane Safrit’s 5 sentences on engagement:

1. I define employee engagement as the process and results of converting employees into volunteers. Employees do their job. Volunteers fulfill a purpose by adding meaning to those around them, including their customers.
2. Our biggest challenge in employee engagement is connecting, imbibing, the meaning in our brand with the meaning in the lives, or the meaning needed in the lives, of everyone it touches
3. A powerful way to create greater employee engagement is to invite your employees to make your brand, their brand. Ultimately, it is their brand.
4. I am personally most engaged at work when I when I’m given the tools and the resources tht allow me and those around me to volunteer my best.
5. To learn more about employee engagement, I encourage people to  look where they work and ask if they’d buy what they’re being sold there. Do you believe the brand promises made to you as an employee? If yes, ask how can you expand on it, share it with more people? If no, ask what promises are not being honored. And how can you change that?

To learn more from Zane Safrit or to learn more about Zane Safrit, click here.

To read how other thought leaders completed these 5 sentences, click here.