• Skip to primary navigation
  • Skip to main content
  • Skip to footer

  • Home
  • Topics
  • Blog
    • About
  • People Artistry
  • Resources
    • Model
    • ENGAGE: The Course
    • 10 Principles of Engagement
    • What Others are Saying about David
    • Clients
    • Books
  • Contact
You are here: Home / Employee Engagement / Engagement and the Credible Company ~ Roger D-Aprix

Engagement and the Credible Company ~ Roger D-Aprix

February 10, 2009 by David Zinger Leave a Comment

Roger D’Aprix wrote The Credible Company: Communicating with Today’s Skeptical Workforce.

I think D’Aprix did an excellent job with this book. He stated, “one of the most cherished of leadership outcomes is a more engaged workforce” (p. 53).

D’Aprix summarized the work of Earl Gommersall from Texas Instruments in studies on participative management. There were 3 keys to full participative management: job mastery, predictability, and recognition for contributions. This study was conducted in manufacturing at Texas Instrument and D-Aprix summarized the need for recognized contributions this way:

If employees reached the point at which they felt that they were indeed loved — that is, they were recognized as highly valued members of the organization — the researchers found these same employees had a  reciprocal need to love back. At this point they were at last willing to go the extra mile and actually participate wholeheartedly in their work. (p 44-45).

Perhaps Jerry Maguire needed to yell out show me the love rather than show me the money.

In this fine book D-aprix also looked at job responsibilities, performance feedback, individual needs, team objectives and results, visions, mission and strategy, and engagement.

He phrases these variables as 6 key questions:

  1. What’s my job?
  2. How am I doing?
  3. Does anyone care?
  4. How are we doing?
  5. What are our vision, mission, and values?
  6. How can I help?

Perhaps the bigger question is: Can all your employees give positive and constructive answers to these 6 questions?

I encourage you to read the book to learn how to inform skeptical employees during this time of turbulent change. I trust you can create a workplace culture where people will flourish in the pursuit of worthwhile goals.

Filed Under: Employee Engagement

Leave a Reply

You must be logged in to post a comment.

David Zinger

Email: david@davidzinger.com
Phone 204 254 2130

Copyright © 2023 · Aspire Pro on Genesis Framework · WordPress · Log in