Happy Business

There are good economic reasons to try to understand what causes happiness, says Michael Norton, a psychologist and marketing professor at Harvard Business School. “It’s not just pie in the sky, [that] it’s nice for people to be happy,” he says. “It trickles down into their actual behavior within an economy,” having an impact on consumer confidence and even decisions like whether to vote. “It’s not separate from the other things people have cared about in trying to say whether a country is doing well or poorly.” he says.

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