CIPD Manifesto for Work 2017 — ENGAGE with David Zinger

In April 2014, I personally defined employee engagement as: good work done well with others every day.

I wanted to make engagement both simple and good. I am delighted to see CIPD, the leading work organization in the UK spearhead a strong focus on good work. Here is a wonderful short video by Chief Executive Peter Cheese launching CIPD’s Manifesto for Work 2017, underlining the fundamental importance of good work:

Here is a snippet from this short video:

Work can and should be a force for good. It should be good for individuals, good for organizations, and therefore also good for economies and wider societies. Good work should be purposeful and meaningful. It should be inclusive and it should be fair.

David Zinger is a Canadian employee engagement speaker, educator, and consultant who works on engagement around the world.

Are you ready for the good stuff?

I have been defining employee engagement for a number of years as: good work done well with others every day.

I was thrilled to read the UK’s CIPD Manifesto for Work 2017. Here are the first few lines from the executive summary:

The UK faces a time of huge transition and transformation. We believe we must work towards putting people much more at the heart of business thinking and practice. It is people who drive creativity and innovation, productivity, customer service and all the elements of successful and sustainable enterprise of any kind. We need to invest in them, engage them, and lead from the principles that good work is purposeful, good work is safe, inclusive and good for our well-being, and that good work exists for the long-term benefit of individuals, organisations and society. That work can, and should, be a force for good, for all.

I put the “good stuff” in bold. Now that’s what I call good stuff!

David Zinger is an employee engagement speaker and educator. Picture by Peter W. Hart, my People Artists co-author.

Employee Engagement: Work Should Be a Force For Good

Employee Engagement: A Dynamic Advance in Good Work