One thing that engages employees is to be recognized and to receive special benefits for being an employee of an organization. Yet all those clever people in marketing intent on selling more product and services, without giving a thought to the people who make and provide those products and services, proudly declare to all their customers that without putting in an ounce of work they can have: EMPLOYEE PRICING.

Really! Is that how you want to demonstrate gratitude for the people who work in your organization? It’s just wrong, so stop it.

David Zinger is an employee engagement speaker and expert who does not need to receive employee pricing to buy a car or purchase a service.