Does employee engagement = customer loyalty?
Here is a short snippet from PR News Online:
I see this as an enormous opportunity for communications executives, as they are the common denominator – at least they should be – in every business function; after all, they have their hands in employee, customer, media investor and human relations, internal and external outreach, and issues management. Because the connection between employee relations and customer relations is obvious, if not quantifiable – Matt Gonring, a consultant with Gagen MacDonald, has conducted research that inextricably links employee engagement to customer loyalty – it should be natural to address one in order to positively impact the other.
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